Tag Archive for video production

Essential Questions for Preproduction

I am a big believer in thorough preproduction. Even a down-and-dirty, microbudget, crew-of-one video project needs to have some basic questions answered before the first frame is shot. Here’s how I break it down.

Sun Safety Awareness Video – BTS

I recently finished my second video for the “I Will Reflect” melanoma and skin cancer awareness foundation. The first video intercut several patient testimonials, and was well-received. In fact, even though I shot it over a year ago, it’s still…

DSLR Audio Setup for a Crew of One

Trying to sort out the best way to handle audio on a microbudget DSLR shoot can be a real challenge. Ideally, you’d hire a professional audio operator with a high-end field mixer who would adjust microphone levels on the fly,…

BTS – Heating & Air TV Spot

Here’s a little spot I just finished up for a local HVAC company. The script was written by the company’s ad agency, and the writer and myself were the only crew for this shoot. In keeping with my philosophy of…

Using “CTO” CineGel

The use of cine-gel to solve lighting issues can be somewhat confusing. Here’s an example in which I used “CTO” – Color Temperature Orange cine-gel. I had to shoot an interview in a very unattractive office (my own). The best…

TV-Safe Graphics for HD Commercials

Now that many local TV stations accept HD files for local commercial “insertion,” editors and crews-of-one are started to bump up against the mind-bending issue of ensuring that the text and graphics in their 16:9 aspect ratio commercials won’t be…

How To Shoot Real Estate Videos (In 7 Easy Steps)

If you’d like to create “property films” with a video-enabled DSLR or other 35mm-lens-capable video camera, you’re in luck: it’s not that hard to do a clean, simple, appealing video like this one I recently shot for Wild Dunes resort.…

Charleston Promise Neighborhood – BTS Part 2

Because of budget sensitivity, I approached the Charleston Promise Neighborhood video project as a one-man band. While I had a little bit of help with setup and carrying gear, for the most part I was a crew of one. Here’s…

The Minimalist Video Production Kit

For decades, the video production standard was to have a large pile of big, black cases on a shoot: lighting kit, audio kit, grip kit, camera box, monitor case, stand bag, cable bins, etc. But it takes at least a…

Charleston Promise Neighborhood Video – BTS Part 1

I’ve gotten great feedback on the video I shot recently for Charleston Promise Neighborhood – a non-profit organization dedicated to improving the educational performance of students in high-poverty neighborhoods in Charleston, SC. Because CPN – like all well-run non-profits – strives…