Tag Archive for tv

New Work “Lennar Choir” TV

This was a fun project. Not only was I able to reunite my favorite freelance crew members, I was able to bring in Robbi Kenney, a terrific music director, to compose, harmonize and lead the choir in this high-concept TV…

BTS – Goodwill TV Commercial

When you’re a big company like Goodwill, it’s natural to advertise on TV. But, when your whole public image revolves around being non-profit, it’s difficult to justify a big TV budget. So, when the Rawle Murdy agency brought me in…

BTS – Heating & Air TV Spot

Here’s a little spot I just finished up for a local HVAC company. The script was written by the company’s ad agency, and the writer and myself were the only crew for this shoot. In keeping with my philosophy of…

TV-Safe Graphics for HD Commercials

Now that many local TV stations accept HD files for local commercial “insertion,” editors and crews-of-one are started to bump up against the mind-bending issue of ensuring that the text and graphics in their 16:9 aspect ratio commercials won’t be…

Behind The Scenes – Piggly Wiggly TV & Print Ads

It’s always fun to work for an established brand, and I jump at any opportunity to work with my favorite team of pros. Plus, the fact that I shot regional print and TV with the same camera struck me as a nice example of how DSLR technology is changing the face of commercial production.