Tag Archive for techniques

BTS – Piggly Wiggly TV and Transitioning to CS6

Usually, work slows down in the summer, but 2012 has been busy! To refresh the very successful “Pig Proclamation” TV campaign, I was asked to direct two more Piggly Wiggly commercials for the summer season. Instead of the documentary-style approach…

Shooting the Anti- “Deliverance”

If you’ve spent much time in Georgia or the Carolinas, you’ve probably seen the iconic, smiling pig head logo of the Piggly Wiggly grocery stores. Piggly Wiggly is easily one of the most recognizable and beloved brands in the South.…

Great Lighting For Microbudget Video

No matter what camera you’re using, any shot is only as good as its lighting. When I was in film school, I was introduced to the Lowel Tota-Light, and I hated it. It was extremely bright, extremely hot, and extremely…

Mixing AF100 & 5D Mk II Footage … On Purpose

I recently had the pleasure of shooting two commercials for the graduate studies program at The Citadel – the military college of South Carolina. I was hired by the good folks at Cognetix, who wrote and produced the spots. This…

Higher Production Value Through Cheating in Post

One of the biggest challenges of microbudget or “crew of one” filmmaking is elevating the level of “production value” so that whatever you’re shooting doesn’t look like a microbudget project. Or, more accurately, doesn’t feel like a microbuget project. “Production…

BTS – “Dead Battery Anxiety”

A few months ago, I was hired by Slant Media to direct a series of web videos to promote Philips Electronics’ “Dead Battery Anxiety” microsite. This was a great project, based on a very entertaining concept: that the anxiety caused…

Essential Questions for Preproduction

I am a big believer in thorough preproduction. Even a down-and-dirty, microbudget, crew-of-one video project needs to have some basic questions answered before the first frame is shot. Here’s how I break it down.