Tag Archive for lighting

Behind the Scenes of “Set Yourself Free”

Behind the Scenes

If you’re reading this, you’re probably one of the 13+ million people who have already seen “Set Yourself Free.” In this gorgeously filmed PSA, a cadre of nubile youngsters (of the type most often seen in Pepsi or Honda commercials)…

One Perfect Shot Is All You Need

NOTE: Director Andreas Nilsson was kind enough to answer a few questions about the production of this spot! I’ve updated this post accordingly. I’ve often said that a simple shot executed well is better than a complex shot executed poorly.…

LED Lighting Is Finally Affordable

There’s a great scene in The Devil Wears Prada, in which Meryl Streep’s character explains how concepts in the fashion industry begin with the avant-garde, move to upscale designers, filter from there to regular retail, and eventually trickle down to…

3 Tips for Great-Looking, Microbudget Video

Here’s a commercial I created, “crew of one” style recently. By “crew of one,” I mean that, aside from my client’s input on the script, I did everything myself: audio, lighting, camera, editing, graphics, etc. This kind of project is…

Great Lighting For Microbudget Video

No matter what camera you’re using, any shot is only as good as its lighting. When I was in film school, I was introduced to the Lowel Tota-Light, and I hated it. It was extremely bright, extremely hot, and extremely…

BTS – “Dead Battery Anxiety”

A few months ago, I was hired by Slant Media to direct a series of web videos to promote Philips Electronics’ “Dead Battery Anxiety” microsite. This was a great project, based on a very entertaining concept: that the anxiety caused…

Using “CTO” CineGel

The use of cine-gel to solve lighting issues can be somewhat confusing. Here’s an example in which I used “CTO” – Color Temperature Orange cine-gel. I had to shoot an interview in a very unattractive office (my own). The best…

How To Take Natural Light Portraits

Rembrandt didn’t have a softbox. Neither did Vermeer or Caravaggio. Yet the portraits created by these artists have been held up as examples of beautiful lighting for centuries. Borrow a page from the Old Masters: leave the lamps at home,…