Tag Archive for commercial

Blackmagic 4K Production Camera – Second Impressions

Here’s a regional commercial for a local bank that I just directed & shot with the Blackmagic 4K Production Camera. The client was looking for the slightly desaturated, shallow depth of field look that is popular in high-end national spots.…

Q&A With “Thanks, Dan!” Creators

It is a rare lawyer commercial that makes me want to commit a crime, just so that I can be represented by the lawyer in question. That was exactly the response I had when I saw this spot for Pittsburgh…

Crew of One: Ski-Ter Jones

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Continuing with our series of interviews with interesting people doing interesting things, I’m very pleased to bring you this conversation with Hollywood veteran Ski-ter Jones. Ski-ter is a professional actor, filmmaker, and now author. His new book “You Booked It!”…

One Perfect Shot Is All You Need

NOTE: Director Andreas Nilsson was kind enough to answer a few questions about the production of this spot! I’ve updated this post accordingly. I’ve often said that a simple shot executed well is better than a complex shot executed poorly.…

Color Theory and Subliminal Advertising

People talk a lot about color grading, but not very much about the color theory behind it. I recently saw this commercial for Bud Light, and I was struck by the conscious use of color theory in it. At the…

Mixing AF100 & 5D Mk II Footage … On Purpose

I recently had the pleasure of shooting two commercials for the graduate studies program at The Citadel – the military college of South Carolina. I was hired by the good folks at Cognetix, who wrote and produced the spots. This…

Higher Production Value Through Cheating in Post

One of the biggest challenges of microbudget or “crew of one” filmmaking is elevating the level of “production value” so that whatever you’re shooting doesn’t look like a microbudget project. Or, more accurately, doesn’t feel like a microbuget project. “Production…

BTS – Heating & Air TV Spot

Here’s a little spot I just finished up for a local HVAC company. The script was written by the company’s ad agency, and the writer and myself were the only crew for this shoot. In keeping with my philosophy of…

TV-Safe Graphics for HD Commercials

Now that many local TV stations accept HD files for local commercial “insertion,” editors and crews-of-one are started to bump up against the mind-bending issue of ensuring that the text and graphics in their 16:9 aspect ratio commercials won’t be…