In 1999, I graduated from the Savannah College of Art & Design with a degree in Film & Video. Soon thereafter, I realized that Hollywood wasn’t hiring directors fresh out of film school. Instead, I carved out a niche for myself doing corporate and commercial work. Budgets were low and expectations were high.
In college, I had learned a fair bit about graphic design and photography, in addition to all the disciplines associated with video production (audio, lighting, editing, etc.). I now had to build on those skills, and learn new ones like basic web design and motion graphics.
I stayed busy, and kept learning. On bigger shoots, I was able to hire dedicated audio operators, grips, gaffers and other excellent folks. On smaller shoots, I had to do everything by myself.
In August of 2008, the economy fell off a cliff. Shoots that allowed me to hire a crew became few and far between. Any work that existed required me to draw on my specialty: doing it all!
As the economy has continued to languish, I’ve discovered that the “crew of one” is becoming the “new normal.” I’ve been doing this for over a decade, so I’ve already made a lot of the mistakes that I see the next generation of photo/video shooters making.
This site is my attempt to share my 10+ years of experience with you. If you produce, direct, write, shoot video, take photos, design graphics, edit, deal with clients AND take out the trash, I hope you’ll find crewofone.com full of information and inspiration that you can use.
– Alexander Fox
Crew of One