Professional Posts

Recent Work – Ginny Deerin Campaign Announcement

Benjamin Franklin famously stated that, “in this world nothing can be said to be certain, except death and taxes.” Only slightly less certain is the preponderance of political media that is produced for every election cycle. As with too much…

Bob Dylan, Chrysler, And Unintended Consequences

Advertisers and celebrities really need to be careful when they get in bed together. Consider the starring role of anti-establishment hero Bob Dylan in Chrysler’s 2013 Superbowl commercial. By associating itself with the once-iconoclastic Dylan, the Chrysler corporation was trying…

Behind the Scenes of “Set Yourself Free”

Behind the Scenes

If you’re reading this, you’re probably one of the 13+ million people who have already seen “Set Yourself Free.” In this gorgeously filmed PSA, a cadre of nubile youngsters (of the type most often seen in Pepsi or Honda commercials)…

Behind the Scenes of “Casino Law”

One of the most talked-about commercials from this year’s’ Superbowl didn’t even play nationally. It was a 2-minute epic advertising a personal injury lawyer from Savannah, GA. If you haven’t seen it, here it is: Since I’m an alumnus of…

Crew of One: Ski-Ter Jones

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Continuing with our series of interviews with interesting people doing interesting things, I’m very pleased to bring you this conversation with Hollywood veteran Ski-ter Jones. Ski-ter is a professional actor, filmmaker, and now author. His new book “You Booked It!”…

One Perfect Shot Is All You Need

NOTE: Director Andreas Nilsson was kind enough to answer a few questions about the production of this spot! I’ve updated this post accordingly. I’ve often said that a simple shot executed well is better than a complex shot executed poorly.…

In Defense Of “Difficult Clients”

Almost every day, on Facebook or Twitter, I’ll see one colleague or another complaining about a client. Some people post their gripes on Tumblr sites or – even worse – public blogs. I’ve even seen designers create elaborate projects like…

Subtractive Lighting In Urban Areas

My previous post on using subtractive light to take great natural light portraits got a very nice response, so I thought I’d follow up with another tip. If you’re shooting in a heavily built-up urban area, with lots of high-rise…