Professional Posts

The 411 on 4:4:4 (and 4:2:0 and 4:2:2)

You often hear people referring to digital footage as being “4:4:4” or “4:2:0.” If you have no idea what they’re talking about, you’re not alone. In fact, many people who think they understand those terms actually don’t.

The Importance of Audio

Photography and video have a lot in common. Image composition, lighting aesthetics and the shot-based production process apply to both fields. Of course, there are a number of technical differences – lighting instruments, camera support equipment and postproduction workflow to…

Lenses: Zooms vs. Primes

Without getting into the science of optics, there are a couple of pretty straightforward differences between zooms and primes. The most basic difference, of course, is that a zoom lens can be adjusted to a range of focal lengths –…